RMS Energy

At RMS Energy, I wear every creative hat. From developing the marketing strategy to designing the assets, writing the copy, and managing social campaigns, I handle the full spectrum of brand communication. My role blends strategy with execution — ensuring the company’s message is clear, consistent, and visually engaging across all channels.

Year
2025 - Present

Supervisor
Katie Record

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Strategy at Work

 

  • Before implementing new processes, I conducted a comprehensive audit of RMS Energy’s digital presence, analyzing the website, social media channels, and overall brand consistency.

    SWOT Analysis Overview

    • Strengths: Established brand identity, strong industry reputation, and existing relationships with clients and partners.

    • Weaknesses: No content library, lack of structured social calendar, minimal performance tracking limiting insight into ROI.

    • Opportunities: Industry conferences, increased demand for digital presence in B2B sectors, and streamlined workflows.

    • Threats: Market saturation, competitors with stronger digital footprints, reliance on ad-hoc marketing limiting scalability.

  • Collaborating closely with the RMS Energy team, I developed an integrated marketing approach to streamline their digital presence and support industry event visibility. This included:

    • Content Calendar & Consistency — Build and managed a comprehensive social media calendar to ensure a steady stream of relevant, engaging content tailored to energy industry professionals

    • Event Promotion — Designed promotional materials, graphics, and campaigns to drive awareness and attendance at key industry conferences and client events.

    • Email Marketing Optimization — Updated and modernized the existing email marketing system improving engagement and survey response rates while ensuring alignment with RMS Energy messaging and goals.

    • Design & Collateral Creation — Produced a wide range of visual assets, from social graphics, signage, maintaining brand integrity while enhancing digital visibility.

  • Data analysis revealed key behavioral trends that shaped our approach:

    • Peak Engagement Timing — Highest activity occurred on weekdays at 10 a.m, informing scheduling strategies.

    • Target Demographic — Refining content to resonate with energy sector professionals, including plant managers, engineers, and field service teams.

    • Content Delivery Approach — Prioritizing concise actionable insights via mobile-friendly formats while maintaining in-depth content for desktop readers.

    • Increased social engagement by 225.9% over the first three months by refining content and posting strategy.

    • Achieved a 40% increase in survey responses, gaining valuable customer feedback to further guide initiatives.

    • Consistently recognized for clear, impactful communication that aligns team efforts and enhances overall outcomes.

Maximize Engagement.

Engagement is the heartbeat of digital presence. While reach measures how many people see your content, engagement shows how your audience interacts, connects with, and values what you’re sharing. Over a three-month period, strategic content planning, targeted posting, and audience-focued messaging drove a 225.9% increase in engagement and a 40% increase in survey responses. By analyzing which formats, topics, and posting times resonated most, we strengthened relationships with followers, encouraged meaningful interactions, and transformed passive viewers into active participants in the brand community.

Engagement over a 3-month period using a strategic content plan, targeted posting, and focused messaging.