Case Study
Social Media · B2B · Technical Storytelling
Role
Content Strategy, LinkedIn Management, Technical Storytelling, Copywriting, Graphic Design, Analytics & Reporting
Outcome
The strategy helped generate 598K+ LinkedIn impressions and 11.6K reactions over the past year while establishing a more consistent and recognizable LinkedIn presence. Additional content optimizations drove a 225.9% increase in LinkedIn engagement, a 77% increase in engagement rate, and a 1,079% increase in organic impressions during high-performing campaigns.
Project overview
RMS Energy needed a stronger, more consistent social presence that could translate complex technical work into engaging content. I developed a content strategy focused on brand visibility, industry expertise, and measurable audience growth.
The challenge
RMS Energy needed a more consistent social strategy to showcase its expertise across multiple technical business divisions while making complex field work engaging for an industry audience.
Process & approach
I built and managed a content strategy centered on field expertise, people industry events, and company initiatives. Performance metrics guided ongoing decisions around messaging, content mix, and creative direction.
Outcome & impact
The strategy generated 971K+ organic impressions and 11.8K+ reactions in one year, with a 12.9% average engagement rate, all without paid promotion.
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