Case Study

RMS Energy Social Media Strategy

RMS Energy Social Media Strategy

Transforming technical field work into content that educated customers, strengthened the brand, and increased engagement.

Transforming technical field work into content that educated customers, strengthened the brand, and increased engagement.

RMS Energy LinkedIn Post

Social Media · B2B · Technical Storytelling

Role

Content Strategy, LinkedIn Management, Technical Storytelling, Copywriting, Graphic Design, Analytics & Reporting

Outcome

The strategy generated 970K+ organic LinkedIn impressions and 11.8K+ reactions over the past year while strengthening engagement and brand visibility.

Project overview

RMS Energy needed a stronger, more consistent social presence that could translate complex technical work into engaging content. I developed a content strategy focused on brand visibility, industry expertise, and measurable audience growth.

The challenge

RMS Energy needed a more consistent social strategy to showcase its expertise across multiple technical business divisions while making complex field work engaging for an industry audience.

Process & approach

I built and managed a content strategy centered on field expertise, people industry events, and company initiatives. Performance metrics guided ongoing decisions around messaging, content mix, and creative direction.

Outcome & impact

The strategy generated 971K+ organic impressions and 11.8K+ reactions in one year, with a 12.9% average engagement rate, all without paid promotion.

Supporting visuals