Case Study
Events · Campaigns · Sales Enablement
Role
Event marketing, campaign assets, presentation support
Outcome
Cohesive event materials that helped connect pre-show promotion, booth experience, and follow-up communication.
Project overview
RMS Energy attends industry events nationwide to build relationships and strengthen brand visibility. I developed coordinated event marketing across digital and physical touchpoints to create a more cohesive presence before, during, and after each event.
The challenge
Trade shows require more than a booth and a LinkedIn post. Each event has a different audience, objective, and level of involvement, while every touchpoint still needs to feel unmistakably RMS.
The challenge was creating a repeatable approach that could adapt across events while keeping messaging, visuals, and brand presence consistent.
Process & approach
I developed event-specific marketing across digital and physical touchpoints, including social campaigns, booth graphics, print collateral, signage, presentation materials, promotional items, and internal event communications.
For larger industry events, I built content around the full event lifecycle, using pre-event promotion to build awareness, on-site content to extend reach beyond the show floor, and post-event storytelling to maintain momentum.
Outcome & impact
The result was a more cohesive event presence that connected RMS Energy’s physical footprint with its digital brand. Rather than treating each deliverable as a standalone asset, the work functioned as a coordinated campaign designed to strengthen recognition and create more opportunities for engagement.
Supporting visuals
